TV commercial
Benefit highlighted
Snickers is just a snack that can provide energy to the consumer and when consumer felt hungry, they can eat snickers to relieve their hunger. It is a chocolate and it might make people happy and hyper.
Ad's Appeal
The tagline of the product which is "You're not you when you're hungry" applied emotional appeal because if I ate this Snickers snack, I will feel energetic. If i do not eat the snickers snack, I will feel tired and do not feel energetic.
What I like about the ad
I like the ad because it is very humour because the lady inside the commercial is representing soft people and do not like sport. However, once the lady ate the snickers product, she suddenly become back a men which is full of energy to play sport with his friends.
Source
TV commercial
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