Magazines advertisement
Benefit highlighted
Samsung ML 1660 Printer contain a lot of benefit to convince people to use it. Firstly, this product is very compact that allow people to carry and fit anywhere. Besides that, the speed of printing is very fast and it is using laser to print so it means the quality of printing paper is very good. Moreover, it is very simple to use to print and do not causes any noise during the process of printing.
Ad's Appeal
The body copy of the ads is very interesting because the colorful text and the information of the ads catch people attention. The body copy of this ads is more on factual information that highlighted the benefit of the products. Simple and straight forwards information that can allow people to easily understand and know what the benefit of this products.
What I like about the ad
I like this ads because the copywriter is using color and simple fact of the body copy to sustain people's interest toward the products.
Source
MYC!News, Issues October 2010 pg19
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