Peugeot Ads

Types 
Magazine Ads

Benefit highlighted 
It caught my attention because of the headline of the ad which is "Let Your Body Drive". This is because it refer the consumer and products benefit. 

Besides that, this ads sustained my interest. Part of an ad such as the image of the product which is the Peugeot car. From this ad, it creates the customer value.

Moreover, this ads created desire which is fulfill the customer need and want. This is because this car model have interactive HD touchscreen, Arkamys 3D Audio Sound System with 6 Speakers, front and rear LED Signature Lighting and 6 Airbags with ESP.

This ad is also establish credibility such as award. This is because this car model awarded on Best Supermini 2012, Comfort Innovation of the Year 2012, European Car of the Year 2013, Spanish Car of the Year 2013 and EURONCAP 5 Star Safety Rating.

Last but not least, this ad contain the concept of instigate action which is favorable perception such as telephone number. At the bottom of the ad listed out the telephone number so the customer can instigate their action to dial the phone number to ask for more detail of the car.

Ad's Appeal
This product applied rational appeal because if I use this product, I will get a functional and safe car. So, it is safe to drive this car model on the road.

Source
MYC!News, Issues July 2013 pg3