Social Media advertisement
Benefit highlighted
Nando is a restaurant that serves the famous Afro-Portuguese PERi-PERi flame-grilled chicken to people.
Ad's Appeal
In conjunction with the fasting month, Nando Malaysia posted an advertisement in the social media like Facebook. The headline of this advertisement, "Sun down Fork up" is very interesting and creative. This is because it is really make sense that during fasting month, Muslims people will buka puasa around 7pm and it means that 7pm is normally the sun down. Thus, "Fork up" in the headline is referring Muslims people can enjoy to eat their meal once the sun down which mean the time of buka puasa. The headlines of this ads is very short and simple that can keep audience's interest. It is also allow the audience to get the point of the advertisement message and understand easily.
What I like about the ad
I like this ads because the copywriter of this ads is very creative and did not fail to surprise me everytime.
Source
Nando's Malaysia Facebook
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