Magazine Ads
Benefit highlighted
It caught my attention because of the headline of the ad which is "Astro-on-the-go". This is because it refer the products benefit which is we can watch astro programs anywhere by using portable devices.
Besides that, this ads sustained my interest. Part of an ad such as headline "with Astro-On-the-go, you can watch & bring your favourite programs wherever you go. From this ad, it creates the products benefit which is convenient by using technology nowadays and it also creates customer value which is following the trend. This is because nowadays many people like to watch tv program on their portable devices rather than television because we can watch it anywhere.
Moreover, this ads created desire which is fulfill the customer need and want. This is because this astro-on-the-go apps not just available in Apple store but also available google store. Therefore, not just apple users can use this apps, even andoird users can download it to use.
However, this ad does not establish credibility such as award or testimonial.
Last but not least, this ad contain the concept of instigate action which is favorable perception such as official website. At the bottom of the ad listed out the official Astro website in order to let the customer can instigate their action to go to this website to know more about this apps.
Ad's Appeal
This product applied emotional appeal because if I download this apps to use, I will feel convenient because i can use my portable devices such as laptop, smartphone or tablet to watch my favorite programs by paying a little amount of cash.
What I like about the ad
The graphic design is the thing that i like about the ad because the company are using a very sharp colour to sustained customer interest which is pink and it make the whole ad as simple as possible which is only a image and some detail about the products only to catch customer mind.
Source
MYC!News, Issues September 2013 pg17
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