Magazines advertisement
Benefit highlighted
This advertisement is about to promote the new meal which is the Black Pepper Spice Chicken McDELUXE from McDonald. This meal is spice and it is target Malaysians who love to eat spice food. So, McDonald come out this new meal and it compare to the previous meal which is Spice Chicken McDELUXE . Although Spice Chicken McDELUXE is spice but the Black Pepper Spice Chicken McDELUXE is more spice than Spice Chicken McDELUXE.
Ad's Appeal
The body copy is very interesting to me. This is because McDonald is using descriptive copy to describe the various aspects of the new meal by describing the ingredient that used to make the meal. Even though this advertisement is more on factual by providing the factual information about the product of McDonald so the advertisement can catch the attention of the people to make purchase decision.
What I like about the ad
I like this ads because the image of the meal and the body copy of the ads catch my attention.
Source
MYC!News, Issues October 2010 pg26-27
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